Google's local pack is now the entire game for service businesses. If you're not in the top 3, you're invisible. And with ChatGPT, Perplexity, and Gemini answering queries directly, your site needs to be readable by AI too.
The new ranking factors
Review velocity — fresh reviews matter more than total count.
Schema markup — LocalBusiness, FAQ, Service, Review. Without it, AI can't quote you.
Page speed on mobile — under 2 seconds or you're out.
Topical depth — one strong page per service beats ten thin pages.
AI search optimization (AEO)
Write content that directly answers questions in the first 2 sentences.
Use clear headings, lists, and FAQ blocks — AI extractors love structure.
Mention your city + service together naturally, not stuffed.
Get cited in local press, podcasts, and directories — AI weighs source authority.
Quick wins this month
Ask your last 20 happy customers for a Google review with a 1-tap link.
Add LocalBusiness + FAQ schema to your homepage.
Audit your Google Business Profile — categories, photos, services, posts.